Organizing world’s information
Answer and knowledge experiences for Microsoft Bing, Windows and Cortana
OVERVIEW
Design lead for several knowledge experiences for search on Microsoft Bing, Windows, Cortana. I designed and oversaw several domains which contributed to more than 20% of query share for Bing. Over multiple years I lead experiences for Sports, Travel, QnA and Intelligence, Utilities, Weather, Finance, Entertainment, Maps.
ROLE
Product Design Lead, Microsoft ・ 2014 - 2019
Product Design・ Vision & Strategy・ Sprint facilitation・ Executive reviews ・ Fostering relationships between partner teams
Sports Experiences
Over the years I owned the key experiences for the Sports segment — Soccer, Cricket, NFL, NBA, MLB, NHL, Golf, Tennis, Olympics, Winter Olympics.
Below are some sample designs 2016 Rio Olympics and 2018 Winter Olympics for which I led the design and strategy. This was the first Go-Big experience designed for Bing which was a big success with 5M Daily Active Users. The experience focused on the casual Olympics fan as well as enthusiast. Designed a scalable framework which would work for all 39 sports and 302 events.
Flight Booking
Looking for a flight on your smartphone stinks. The flight Booking Experience at Bing aimed to take the pain out, analyzing billions of prices daily across booking providers. My role was to design the end to end experience for mobile and desktop, turning millions of searches into delightful experiences. Booking a flight is always a tedious, time-consuming task and search can last from 5 minutes to weeks. We explored how can we make the process simple and a solution which works for the user.
Flight Status
Flight tracking experiences enables users to know about a particular flight. Team also enabled to see all flights on a route or arriving/departing from an airport.
QnA and Facts
When you have a question in mind, you often turn to a search engine to find the answer. QnA and Facts forms a major chunk of queries on Bing. I lead the framework for answers that fulfilled user questions and provided concise answers. Below you can see some of some sample experiences out of millions of questions.
Essentials and Utilities
Search engines should be good at helping with frequent questions like weather, stock price, directions, math calculations, etc. I lead the experiences for essentials and utilities. Designed experiences for Weather, Finance, Movie Showtimes, Maps, Calculator, Dictionary, Speed test, App lookup, Math operations, Unit and Time conversion, Translation and many others.
Dataviz with Open Data
Mapping Design Constructs to open data sets enables the AI to create meaningful vizualizations to inform and educate users in a more concise way. Below are some of the main topics that are affecting the world and creating insights with vizualizations can increase knowledge and awareness about the below critical topics. Below you will see some sample constructs that can be in the system and when AI automatically applies those to raw data to create insights.
Impact and Learnings
This area of work was challenging and fulfilling as I dabbled in multiple industries. Got to learn a lot of nuances of different domains and it was fun to bring the experiences to light. The designs consistently benchmarked better than Google in our internal studies which instilled a lot of enthusiasm within the team. Overall the impact was phenomenal as it contributed to a lot of query share gain for Bing and brought value to the users.